Second Category Prize 2014:
For projects by National NGOs
|Prize Subject:||The role of NGOs in marketing of homemade products.|
|Prize Amount:||US$ 150,000|
|The Winning Project:||Heritage Preservation, Product Development and Marketing(Selected winner from 29 projects).|
|Implemented By:||Sunbula Association www.sunbula.org|
|Nominated By:||Dr. Alex Pollock – UNRWA|
Sunbula is a Palestinian nonprofit organization established in 1996 in Jerusalem. Its objective is to strengthen the capacity of self-help groups and seeks to lessen the isolation of, and lack of opportunity for, some of the most marginalized members of Palestinian society by helping existing community organizations and preserve and promote Palestinian craft heritage. It works with the Palestinian refugee women, the disabled and other marginalized groups geographically dispersed in the Gaza Strip and Jerusalem, Hebron, Jenin, Nablus and Bethlehem. The association played a prominent role in the marketing of Palestinian women’s traditional products and handicraft industries, namely embroidery and traditional carpets and jewelry that are purchased by rich countries directly from producers in poor countries. The Association markets products 18 local associations, offering high-quality production standards and specifications to maintain the authenticity of the traditional Palestinian products, taking into account the update keep up with the progress. Sunbula is member of the World Fair Trade Organization (WFTO), which is an international movement, aims at helping the poor and of which membership is limited to organizations that work with the marginalized groups only.
The Heritage Preservation, Product Development and Marketing project follows a sequence of steps from handicraft product development to product sale starts by identifying a unique product range or technique that can be a producer group’s signature offering; design prototypes; source materials; train producers and managers/supervisors in production and quality control; test market the product; launch the final product via Sunbula’s two Jerusalem fair trade stores and website; convey customer reaction to the partner group for on-going refinement of its product offering.